Install MarginEngine
Connect your Shopify store and get your first Briefing in under 5 minutes.
What you need
- A Shopify store (any plan)
- Owner or admin access to the store
That's it. No credit card required to start.
Step 1: Install from the Shopify App Store
Click Add app on the MarginEngine listing. Shopify will ask you to approve two sets of permissions:
- Read access to orders, products, and store settings — this is how we calculate your Real Profit.
- Write access to nothing — MarginEngine is read-only by default.
MarginEngine never modifies your Shopify store data. We only read orders and products to calculate your numbers.
Step 2: Approve the connection
After approving permissions, you'll land on the MarginEngine Briefing page. The system immediately starts syncing your Shopify orders.
You'll see a Syncing indicator in the top corner — this is normal. First sync typically takes 1–3 minutes depending on your order volume.
Step 3: Your first Briefing
Once sync completes, MarginEngine generates your first Briefing. This includes:
- Net Revenue for the current period
- Signals — money-relevant patterns detected in your data
- Fog lines — things we can't see yet (usually Product Costs)
You'll likely see Fog on your first Briefing. This means MarginEngine doesn't know your Product Costs yet. That's expected — set them up next to clear the Fog and unlock margin Signals.
What's next
- Set up Product Costs to unlock gross margin
- Understand your Briefing to learn what each section means
- Connect Meta Ads to see Reported vs Real